No More Creepy Ads: The Rise of Contextual Targeting
In the ever-shifting, often bewildering universe of digital advertising, marketers are forever on the prowl for the latest tricks to mesmerize their audience while preserving their privacy. We’ve...
View ArticleLine Crossed: The Unforgivable Antisemitism of Elon Musk
The specter of history looms large as we examine Musk’s words. In 2018, the Pittsburgh synagogue massacre, the deadliest anti-Semitic attack on American soil, was fueled by a narrative eerily similar...
View ArticleThe AdTech Forecast for 2024: Trends You Can’t Afford to Miss
As we approach 2024, the global advertising market is on the brink of surpassing the $1 trillion mark, marking a new era in the world of advertising technology (AdTech). This burgeoning field, a...
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Stream Wars: The Rise of the New TV Rating Jedi
Everyone knows that streaming giants are rewriting the rules of television and digital advertising and beacuse of this we are witnessing a monumental shift. Major streaming video providers are...
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The Alchemists of Analytics: Spinning Web Traffic into Gold
Where every click is a story and every conversion a climax, the concept of CRO emerges as an enigmatic protagonist. It’s a world where Amanda Farris, Susannah Rayburn, Phoebe Pinder, and Melanie...
View ArticleOOH La La: The Transformation of Outdoor Ads from Simple to Smart
In the labyrinth of advertising history, Out-of-Home (OOH) advertising stands like an ancient monolith, etching its story into the very walls that house our everyday lives. From the first lease of a...
View ArticleThe CMO Who Cashed Out: Brinson Silver’s Downfall
In the shadow of Hollywood’s glittering facade, the saga of Brinson Caleb Silver unraveled, a tale woven with threads of ambition, deceit, and the undying lure of opulence. Once a beacon of corporate...
View ArticleThe Google Exposé: Peeling Back the Layers of Ad Network Mysteries
In the labyrinthine world of digital advertising, a recent revelation by Adalytics has cast a stark light on the Google Search Partners (GSP) program. Like a modern-day oracle, Adalytics’...
View ArticleFubo’s Frequency Shift: Breaking Boundaries with AI-Driven Radio Stations
In a significant pivot from its roots as a sports-focused live TV streaming service, Fubo, previously known as FuboTV, has ventured into new territory with the launch of Fubo Radio. This innovative...
View ArticleNeon Narratives: How the MSG Sphere Turned Vegas into a Digital Auto Showroom
In the electric heart of Las Vegas, where neon dreams and digital fantasies blend seamlessly, stands the MSG Sphere – a colossal orb not just redefining the city’s skyline but reshaping the very...
View ArticleStreamlining the Future: FreeWheel and OrkaTV’s FAST Track to Advertising...
FreeWheel, a global technology platform for the television advertising industry, and OrkaTV, a leading player in the streaming TV marketplace, have joined forces in a groundbreaking move. This...
View ArticleThe CTV Conundrum: Hitting Targets or Missing Marks?
In the ever-shifting landscape of the digital age, where trends flicker and fade like a desert mirage, a new narrative has taken center stage: the saga of Connected TV (CTV). This isn’t just a subtle...
View ArticleGood Trouble and Great Creativity: Jo Wallace’s Impact on Jellyfish
The global digital marketing juggernaut, Jellyfish, renowned for its partnerships with some of the world’s most iconic brands, has made a seismic announcement that is set to redefine the creative...
View ArticleFrom Courtside to Center Stage: Otterman’s Macy’s Marvel
Enter the grand narrative of American retail, where a new character has emerged on the stage of Macy’s, that venerable institution of commerce and culture. Sharon Otterman assumes the role of Chief...
View Article“Go F*ck Yourself”The Unraveling of Elon Musk and X
In a brightly lit room of power and privilege, the air is thick with tension. Elon Musk, the once-celebrated tech mogul and current owner of X, formerly known as Twitter, stands defiantly. It’s a...
View ArticleRoblox Roulette: Why Some Brands Win, and Others Just Lose
A a common misconception continues to lure brands into treacherous waters: the belief that mere presence guarantees relevance, and relevance, in turn, ensures resonance. This misguided notion has led...
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The Great Attribution Illusion: A Marketer’s Modern-Day Haunting
Attribution in marketing is a specter that haunts the digital corridors with promises and pitfalls alike—a phantom stitched together by algorithms and assumptions. As we navigate this shadowy realm,...
View ArticleThe Partnership Pioneers: impact.com’s Game-Changing Year in Review
As 2023 sketched its vibrant narrative, impact.com dazzled as a trailblazer in the realm of international performance marketing and partnerships. This was no ordinary corporate ascent; it was a...
View ArticleStreaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces
This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic technology landscape finds itself at the epicenter of...
View ArticleBillion-Dollar Blindspots: The ANA Report’s Eye-Opening Revelations
In the complex world of digital advertising, the Association of National Advertisers (ANA) has released a groundbreaking report, shedding light on the often opaque and misunderstood intricacies of...
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